Tarleton State University’s College of Agricultural and Environmental Sciences has received approval from the Texas Higher Education Coordinating Board to offer a Bachelor of Science in agricultural communication beginning in the fall.
“Today’s consumer-driven society requires accurate communication between agricultural leaders and the public,” said Dr. Karen Murray, executive vice president for academic affairs and provost. “This new stand-alone bachelor’s degree will combine the knowledge of agriculture science and the know-how for careers in public relations, marketing and journalism.”
Tarleton has offered agricultural communication for almost 15 years as an option under its bachelor’s degree in agricultural services and development, which also includes agricultural education, agricultural industries and agencies, and interdisciplinary agriculture.
“Offering agricultural communication as a bachelor’s degree positions Tarleton as a premier comprehensive regional university and places our students on the same playing field as peer institutions offering the same degree,” said Chandra Andrew, assistant professor in the Department of Agricultural and Consumer Sciences.
The new degree is modeled after the previous concentration. Current students will have the option to switch to it and be the first Tarleton graduates with a bachelor’s of agricultural communication.
“From a recruiting perspective, having a bachelor’s of agricultural communication makes the degree offering more visible to prospective students,” said Wayne Atchley, who heads the Department of Agricultural and Consumer Sciences. “When students search Texas universities offering agricultural communication, Tarleton will now populate as a search result.”