Spring season comes to The Promise

BRENT ADDLEMAN Managing Editor
The Promise, shown here during its Live Nativity event in December 2014, will be putting on a spring season for the first-time ever. Tickets are available by calling the box office at 254-897-3926, or by visiting the website at www.thepromiseglenrose.com.

For the first-time ever there will be a spring season for The Promise.

Beginning Friday, April 3 and running each and every Friday and Saturday night through May 30, The Promise will be putting on one show each night at 8 p.m. Tickets are available online at www.thepromiseglenrose.com, or by calling the box office at 254-897-3926.

The spring season of The Promise came about as “after 2013, the board secured the long-term lease and this is when they brought me on with the idea of expanding the scope of what we do,” said Joe Ragon, general manager of The Promise.

Ragon is looking to not only increase the reach of The Promise, but also bring in more patrons for events.

“Last season, we were looking to do something in the spring,” Ragon said. “We thought about this idea of PromiseFest, which would have Christian concerts and some other things.”

However, it was the allure of The Promise, with a few tweaks, that will take center stage during the spring season.

“We decided to just do The Promise again in the spring,” Ragon said. “We thought about bringing an epic musical drama, a large-scale production. We are researching that now. If we do bring that it would be in 2016. We would produce it.

“The Promise, the play, will be our main focus. We want to be good stewards and utilize the facility and try to grow and expand it.“

Ticketholders will see a slight twist on the play, however the theme will not change.

“They are the same, however, there are changes, including the whole show ending,” Ragon said. “We are changing some things, but the crux of the play is the same.”

Expectations are running high for Ragon and The Promise will this newly instilled spring season.

“Our expectations for the spring are high,” Ragon said. “For the fall again, we want to be growing and increasing. We have high hopes for it. Getting our turnout higher, I believe this spring it starts.”

Currently, Ragon stated that marketing efforts are targeting churches in the Metroplex, but feels The Promise adding a spring season will add to tourism in Glen Rose and Somervell County.

Plus, The Promise garners its talent from the North Texas region, and beyond.

“I think there is a lot more that is going to be done to open us up to more talent to make us the best we can,” Ragon said. “We are working toward that end. New programs are going to Christian colleges to their drama departments to get them to come.

“We want to do a week-long camp at the promise and teach Christian theatre,” Ragon said. “We want to use that as a way to develop talent for the show.

“There is a lot of new and exciting aspects here. We are working hard on all levels to improve the facility and the production, the sound and lighting. This spring we have a great new crop of vocal talent. We are excited about it. Everything is improving.”

While the production of the show has primarily been in the fall in the past, Ragon feels The Promise is opening new doors to tourism by starting a spring season.

“The production for the past decade has just been in the fall, and we will continue to do the fall show,” Ragon said. “It is just that sweet spot we are trying to find. It is am amphitheater, and we have to deal with the weather. I think the spring will be great and it will open us up to a new market.”

The Promise has also partnered with the Convention & Visitors Bureau on marketing, Ragon said.

“We are partnering with local hotels for packages to bring people here,” Ragon said. “I think Glen Rose is a great destination. I think for the longest time we have not really pursued that. The whole market of tourism has changed a lot and we are trying to fine tune a program that will appeal to tourism agencies and get people to Glen Rose and get them to stay here and see all the events.”

The opening weekend of the spring season, April 3-4, Somervell County residents showing proof of residency will receive free general admission seating upon availability. Call 254-897-3926 to book your seat. Ticketholders are encouraged to bring a nonperishable food item to support the Somervell County Food Bank.

Brent Addleman is managing editor of the Glen Rose Reporter. He can be reached at 254-897-2282 or email to brent.addleman@theglenrosereporter.com. Follow him on Twitter: @GRR_Editor.